Tag Archives: Nike
Guest Predictions: Rob Rasmussen
We caught up with Tribal DDB U.S. Chief Creative Officer Rob Rasmussen at the New York Festivals last month. Rob talked about a couple of his top Lion contenders and how the best ideas are continuing to stretch the boundaries of traditional media channels. Share this:
Guest Predictions: Gabe McDonough
We asked Leo Burnett Chicago Music Director Gabe McDonough to comment on a few of candidates for Best use of Music Lion. None of us are sure if any of these will garner a trophy next week, but — per usual — Gabe was able to offer some of his signature insight and wit as [...]
Nike “The Film Room”
The NBA Finals recently concluded, bringing this year’s exciting and eventful professional basketball season to a highly-watched climax. We were delighted to feature a Nike Basketball campaign on the 2011 Cannes Predictions reel that demonstrates how brands are finding new ways to speak to very specific audiences. R/GA New York created this brilliant and innovative [...]
Guest Predictions: Graham Lang
We caught up with Y&R London Global Integrated Creative Director Graham Lang at the New York Festivals earlier this month. Lang called out Nike’s epic “Write the Future” effort and the Halo: Reach “Monument of Light” as potential Lions, and talked about this year’s high caliber jury at the NYF. Share this:
Nike Writes the Future
Nike released this spot on May 17th, strategically positioned to build steam in the run-up to the World Cup beginning next week on June 11st in South Africa. A cinematic tour-de-force directed by Alejandro González Iñárritu and starring the likes of Didier Drogba of the Cote d’Ivoire, Fabio Cannavaro of Italy, Wayne Rooney of England, [...]