Category Archives: Uncategorized
Volkswagen: Perennial Lion Winner
Volkswagen has been one of the most awarded clients at Cannes over the last two decades, for a vast body of work from markets all over the planet. This year, the brand will likely win Lions for work produced in the US & Europe. Immediately below is a long-shot, the Jonathan Glazer-directed “Last Tango in [...]
Asparagus Conspiracy Theorists
This spot from Forsman & Bodenfors in Sweden is a hilarious demo that dramatizes the product’s freshness in a memorable way. Picked up a Silver Clio and did well at the EuroBest Awards. Lion-worthy? Possibly. There’s a reason this agency is one of the top-ranked interactive agencies in the world, according to the 2010 Gunn [...]
Bolthouse Farms “Baby Carrots”
Crispin Porter + Bogusky have produced quite a re-branding effort for Bolthouse Farms’ “Baby Carrots.” With the approval of Jeff Dunn, the CEO of Bolthouse Farms, the CPB Group have effectively launched the first campaign to brand a vegetable as “extreme,” using a variety of traditional junk food marketing techniques to position baby carrots as [...]
Guest Predictions: Tham Khai Meng
We had a chance to catch up with Ogilvy & Mather Worldwide Chief Creative Officer Tham Khai Meng at the New York Festivals earlier this month. He was kind enough to give us a couple of his early Lion favorites, including the WWF Deutschland “Save as WWF” effort and the incredible IBM “Watson” project. Share [...]
Sorry Thailand
Canvassing the creative output of Thailand is always illuminating, as there tends to be a distinct style and humor that characterizes all the work that comes out of Bangkok agencies. Cannes juries, however, tend to give Lions mostly to quirky and funny spots, as opposed to critically acclaimed work that dwells on more serious themes. [...]
Guest Predictions: Anthony Chelvanathan
Leo Burnett Toronto’s Anthony Chelvanathan is behind some of Canada’s biggest Cannes winners in recent years. Chelvanathan served as art director on the innovative outdoor James Ready Beer “Share Our Billboard” campaign, which brought home Gold in 2009. And the very next year “Coupon Billboard,” the follow-up effort, earned Silver while a series of print [...]
Rolling Stone “Copy On”
Update: As reader JJ kindly pointed out in the comments, this effort is unlikely to win this year as it was awarded Silver in 2010. This print campaign created for Rolling Stone by Ogilvy & Mather Frankfurt addresses the subject of music piracy by leveraging the power of iconic album covers. The images are faded [...]
VB “Cry”
In the tradition of great Aussie beer ads, we’re happy to feature Droga5′s latest spot for Victoria Bitter. This commercial has been shortlisted at the Clios and One Show and is in the book at D&AD, but can it hold a candle to last year’s “Regulars” parade, which picked up a Gold film Lion? [...]
Contender: NTT DoCoMo “Xylophone”
If you haven’t seen this lovely film for DoCoMo’s Touch Wood SH-08C handset from Drill Inc Tokyo, you’re in for a treat. Adweek’s Tim Nudd has all the details behind the shoot in a piece that’s very much worth checking out. Share this:
Contender: Andes “Friend Recovery”
Andes Beer is back with another irreverent bar installation to help men balance their ‘guy time’ with their girlfriends. While last year’s “Teletransporter” helped guys find a way ‘out’ of the pub, “Friend Recovery” brings them back in. It’s an amusing case, though will be tough to match the stunning success of last year’s effort, [...]