Category Archives: Contenders
Verband Austria “Solar Annual Report”
This brilliantly crafted annual report for Verband Austria is almost a sure bet to pick up a Cannes Design Lion. To document how solar energy powers Austria, this innovative annual report can only be read under direct sunlight. Created by Serviceplan Munich, this has picked up awards in multiple festivals all over the world. Share [...]
Nike “Before & After”
It’s always impressive to take a look at the array of great work done every year for Nike, and in the run-up to Cannes Lions 2012, we find ourselves debating the merits of Nike spots from all over the world. The spot below is called “Before and After”, and pays tribute to the enduring influence [...]
Carlton Draught “Slo Lights”
Clemenger BBDO in Melbourne followed up the enormous success of last year’s Cannes Lion-winning “Slo Motion” TV spot with this gem of a film entitled “Slo Lights”, which ran during the Australian Football League’s Grand Final. This sponsorship commercial won a Gold at AdFest for Best Sponsorship/Partnership Campaign. Footy in slo motion is epic and [...]
Guest Predictions: Molly Garris on Mobile
There are a number of mobile-based efforts that stand a shot at bagging a Lion next week in Cannes. We asked our resident expert, Molly Garris, for her take on a few that have already picked up honors elsewhere. iButterfly – Coupon Entertainment [Japan] Normally, I’m not the biggest fan of Augmented Reality since it [...]
Nike “The Film Room”
The NBA Finals recently concluded, bringing this year’s exciting and eventful professional basketball season to a highly-watched climax. We were delighted to feature a Nike Basketball campaign on the 2011 Cannes Predictions reel that demonstrates how brands are finding new ways to speak to very specific audiences. R/GA New York created this brilliant and innovative [...]
Uniqlo’s “Lucky Line”
Perennial Lion-winner Uniqlo produced yet another Cyber piece this year likely to win accolades at Cannes. Uniqlo is a Japanese fashion store and clothing line that has built its business by commissioning some of the most forward-looking and groundbreaking digital work produced you’ll find. Here is the brand’s latest endeavor, which has earned awards everywhere [...]
Canal+ “Tick”
This spot for Canal+ is a contender for a Film Lion in Sound Design. Watch it and then watch it again with headphones or earbuds and marvel at the way the narrative unfolds. “Tick” may not have generated the widespread acclaim like last year’s “Wardrobe,” which earned BETC EURO RSCG a Gold Film Lion, but [...]
Readers’ Contenders: Granata Pet & AIDES
Two contenders for consideration today that were posted to the comments board. The first, from reader Dan Master, employs a clever use of Foursquare for Granata Pet. Granata Pet’s “Snack Check,” from German agency Agenta, employs classical conditioning to turn the tables on the traditional dog-owner relationship. Next up, another cheeky spot for AIDES that [...]
Contender: BGH ‘Big Noses”
There are a number of strong Argentinian Lion contenders this year, but one effort that’s received praise from just about all of our regional experts is this integrated campaign BGH Air Conditioners from Del Campo Nazca Saatchi & Saatchi. It’s a clever promotion that, well, we just haven’t seen anywhere else! Have a look for [...]
Craft Contender: LEGO’s “Brick Thief”
The Film Craft Lion is a relatively new addition at Cannes. Considerations of craft open up new avenues to honor outstanding work, and this short film for LEGO could easily be a candidate for Animation, Direction and Editing. Clocking in at around two minutes, this film seems to polarize audiences, but it’s hard to argue [...]