Category Archives: Contenders
Guest Predictions: Molly Garris on Mobile
There are a number of mobile-based efforts that stand a shot at bagging a Lion next week in Cannes. We asked our resident expert, Molly Garris, for her take on a few that have already picked up honors elsewhere. iButterfly – Coupon Entertainment [Japan] Normally, I’m not the biggest fan of Augmented Reality since it [...]
Nike “The Film Room”
The NBA Finals recently concluded, bringing this year’s exciting and eventful professional basketball season to a highly-watched climax. We were delighted to feature a Nike Basketball campaign on the 2011 Cannes Predictions reel that demonstrates how brands are finding new ways to speak to very specific audiences. R/GA New York created this brilliant and innovative [...]
Uniqlo’s “Lucky Line”
Perennial Lion-winner Uniqlo produced yet another Cyber piece this year likely to win accolades at Cannes. Uniqlo is a Japanese fashion store and clothing line that has built its business by commissioning some of the most forward-looking and groundbreaking digital work produced you’ll find. Here is the brand’s latest endeavor, which has earned awards everywhere [...]
Canal+ “Tick”
This spot for Canal+ is a contender for a Film Lion in Sound Design. Watch it and then watch it again with headphones or earbuds and marvel at the way the narrative unfolds. “Tick” may not have generated the widespread acclaim like last year’s “Wardrobe,” which earned BETC EURO RSCG a Gold Film Lion, but [...]
Readers’ Contenders: Granata Pet & AIDES
Two contenders for consideration today that were posted to the comments board. The first, from reader Dan Master, employs a clever use of Foursquare for Granata Pet. Granata Pet’s “Snack Check,” from German agency Agenta, employs classical conditioning to turn the tables on the traditional dog-owner relationship. Next up, another cheeky spot for AIDES that [...]
Contender: BGH ‘Big Noses”
There are a number of strong Argentinian Lion contenders this year, but one effort that’s received praise from just about all of our regional experts is this integrated campaign BGH Air Conditioners from Del Campo Nazca Saatchi & Saatchi. It’s a clever promotion that, well, we just haven’t seen anywhere else! Have a look for [...]
Craft Contender: LEGO’s “Brick Thief”
The Film Craft Lion is a relatively new addition at Cannes. Considerations of craft open up new avenues to honor outstanding work, and this short film for LEGO could easily be a candidate for Animation, Direction and Editing. Clocking in at around two minutes, this film seems to polarize audiences, but it’s hard to argue [...]
Ivan Cobenk – Kevin Bacon’s Biggest Fan
In an age of constant celebrity-worship there’s something refreshing and endearing about stars who choose to make fun of themselves and their own fame. This commercial for Logitech Revue features a man named Ivan Cobenk who proclaims himself to be Kevin Bacon’s biggest fan, lives in a house full of movie paraphernalia and unashamedly provides [...]
Film Contender: Heineken “The Entrance”
We all know someone who walks into a room and lights up the place, but the man in this commercial makes an entrance for the ages. Share this with someone you know who is beloved in every room they enter. This film, which kicks off our official reel, was directed by Fredrik Bond. From Wieden [...]
Cannes Predictions 2011: Official Selections
Here they are, the official picks that comprise our 2011 Cannes Predictions Reel. For the 24th year, we’ve scoured the shows, consulted with experts and narrowed the field to an elite group of 40 Lion contenders. This year’s collection includes work from 14 countries, spread across multiple channels and product categories. Check out each contender [...]