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Prom Peru “De Peru for Peru”
This 15-minute documentary recently garnered multiple awards at FIAP (the Ibero-America Festival of Advertising), including the prestigious Gran “Sol De IberoAmerica”, the festival’s highest prize. Rarely do you see a tourism campaign with such originality and verve. Created by Y&R/Lima, on behalf of PromPeru, this film shows a busload of South American Peruvians arriving in [...]
Heineken Light “Handlebar Moustache”
Last year Heineken’s spot “The Entrance” picked up a Gold Film Lion at Cannes, validating its selection as the opening spot on the 2011 Cannes Predictions Showreel. It was an easy choice, as the commercial had won accolades at festivals all over the world in 2011. This year, Wieden + Kennedy / New York have [...]
K-Swiss “MFCEO”
This contender is NSFW. Last year, K-Swiss attempted to reinvent itself and regain its lost market share in the performance shoe category by employing Kenny Powers, a mythical professional baseball player with an abrasive personality, as the brand’s primary spokesperson. The campaign was shortlisted. The success of the campaign helped the brand considerably, and this [...]
Hornbach “Symphony”
This commercial for the DIY store Hornbach has picked up awards at multiple festivals, for sound design and in film craft categories. Created by Heimat / Berlin, this spot is the latest work for the German home improvement company, which has picked up multiple Cannes Lions in recent years, including a Titanium Lion for the [...]
ISPCC “I Can’t Wait”
This award was created for the Irish Society for the Prevention of Cruelty to Children, by Ogilvy/Dublin. It’s a little reminiscent of Monster.com’s famous “When I Grow Up” commercial, but it’s still gotten a lot of traction in the UK. It’s hard to win awards in this category. Last year’s Cannes Predictions reel featured a [...]
Elections Ontario “We Make Voting Easy”
How do you simplify the voting process in Toronto, one of the most diverse and multicultural cities in the world? Democracy can be a difficult proposition when people speak multiple languages. This campaign, created by Leo Burnett / Toronto for Elections Ontario, utilized an iconic yellow “x” to help inform and educate the public about [...]
Jameson “Hawk” & “Pub Paintings”
TBWA\Chiat\Day / New York has been getting closer to a Cannes Lion each year with their campaign for Jameson Irish Whiskey. After getting shortlisted in 2011 and 2010 for “Fire” and “Lost Barrel“, they have another film craft contender this year in their spot “the Hawk of Achill”, which recently won a Silver Clio for [...]
Bupa “The Moment”
Clemenger BBDO in Australia has picked up a number of awards at local and regional festivals for this commercial for Bupa. In the category of health providers, and health insurance companies, this approach is a marked departure from category cliches. Share this:
John St. introduces “Catvertising”
Canadian agency John St. released this brilliant tongue-in-cheek self-promotional video at the end of 2011, poking fun at the internet’s seemingly insatiable appetite for cat videos, and the advertising industry’s penchant for jumping on trendy bandwagons. This video is In-book at D&AD. It’s a unique way for an agency to differentiate itself, but will the [...]
Google “The Web Is What You Make of It”
After a strong showing in 2011, Google has a number of contenders that may pick up lions at Cannes next month. Below are three videos that comprise the company’s larger “the web is what you make of it” campaign. “Dear Sophie” and “Jamal Edwards” are recent pieces, while the “It Gets Better” case video is [...]