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Film Contender: A Lucky Dog & Lotto Loyalty
“Lucky Dog” from DDB/Auckland features one of the most lovable canines in memory. The film itself runs close to two minutes long, an eternity for a TV spot, but it stays riveting and features stunning cinematography as well as an evocative soundtrack. The shaggy, dirty dog is hard not to root for as well. This [...]
Nike “The Film Room”
The NBA Finals recently concluded, bringing this year’s exciting and eventful professional basketball season to a highly-watched climax. We were delighted to feature a Nike Basketball campaign on the 2011 Cannes Predictions reel that demonstrates how brands are finding new ways to speak to very specific audiences. R/GA New York created this brilliant and innovative [...]
Uniqlo’s “Lucky Line”
Perennial Lion-winner Uniqlo produced yet another Cyber piece this year likely to win accolades at Cannes. Uniqlo is a Japanese fashion store and clothing line that has built its business by commissioning some of the most forward-looking and groundbreaking digital work produced you’ll find. Here is the brand’s latest endeavor, which has earned awards everywhere [...]
Canal+ “Tick”
This spot for Canal+ is a contender for a Film Lion in Sound Design. Watch it and then watch it again with headphones or earbuds and marvel at the way the narrative unfolds. “Tick” may not have generated the widespread acclaim like last year’s “Wardrobe,” which earned BETC EURO RSCG a Gold Film Lion, but [...]
Craft Contender: LEGO’s “Brick Thief”
The Film Craft Lion is a relatively new addition at Cannes. Considerations of craft open up new avenues to honor outstanding work, and this short film for LEGO could easily be a candidate for Animation, Direction and Editing. Clocking in at around two minutes, this film seems to polarize audiences, but it’s hard to argue [...]
Ivan Cobenk – Kevin Bacon’s Biggest Fan
In an age of constant celebrity-worship there’s something refreshing and endearing about stars who choose to make fun of themselves and their own fame. This commercial for Logitech Revue features a man named Ivan Cobenk who proclaims himself to be Kevin Bacon’s biggest fan, lives in a house full of movie paraphernalia and unashamedly provides [...]
Film Contender: Heineken “The Entrance”
We all know someone who walks into a room and lights up the place, but the man in this commercial makes an entrance for the ages.  Share this with someone you know who is beloved in every room they enter. This film, which kicks off our official reel, was directed by Fredrik Bond. From Wieden [...]
Human Rights Watch “Burma”
This ambient piece in New York’s Grand Central Station is an interactive execution with real stopping power that generated results for the Human Rights Watch. The junta government of Myanmar (Burma) remains one of the most unaccountable ruling regimes on the face of the planet. This places the untenable political situation in that country right [...]
Volkswagen: Perennial Lion Winner
Volkswagen has been one of the most awarded clients at Cannes over the last two decades, for a vast body of work from markets all over the planet. This year, the brand will likely win Lions for work produced in the US & Europe. Immediately below is a long-shot, the Jonathan Glazer-directed “Last Tango in [...]
Asparagus Conspiracy Theorists
This spot from Forsman & Bodenfors in Sweden is a hilarious demo that dramatizes the product’s freshness in a memorable way. Picked up a Silver Clio and did well at the EuroBest Awards. Lion-worthy? Possibly. There’s a reason this agency is one of the top-ranked interactive agencies in the world, according to the 2010 Gunn [...]