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Contender: AIDES “Clever Dick”
Perhaps NSFW, but we all know Cannes loves NSFW… particularly when it comes to safe sex campaigns. Clever work from TBWA\Paris. Share this:
Juror Profile: Giles Hedger
Perhaps no topic has dominated the Cannes conversation this year as much as the introduction of the Creative Effectiveness Lions. Leo Burnett London’s Chief Strategy Officer Giles Hedger has the honor of sitting on the category’s inaugural jury, and offered some thoughts as to what he expects. Last year at Cannes our theme was the [...]
Guest Predictions: Juan Christmann & Juan Sevilla
Leo Burnett Madrid’s Juan Christmann and Juan Sevilla talk about why Gatorade “Replay” is like “The Godfather,” reveal their plan to relocate the festival and show off some seriously impressive whistling skills. Share this:
Guest Predictions: Sompat Trisadikun
Leo Burnett Bangkok Executive Creative Director Sompat Trisadikun talks about some of Thailand’s best work from the past year, including “Sorry Thailand,” the Gold Lotus-winning Tamiya Calendar and TMB “Panyee FC” film. Share this:
Contender: Puma “After Hours Athlete”
One of my favorite pieces of copywriting from the year is this paean to the unheralded sportsmen of the evening. Puma Social “After Hours Athlete” from Droga5 New York pays tribute to the masters of late night competition: the bowlers, pool sharks, dart throwers and karaoke stars. “When last call calls… don’t answer.” Sounds like [...]
Contender: Gatorade “Replay 2+3″
Last year’s Gatorade “Replay” campaign wowed juries at Cannes, earning a total of seven Lions including two Grand Prix. Now the brand is is back with an even larger effort. “Replay 2+3″ is still providing former high school athletes a second chance at glory, but this year’s campaign also incorporates a new “Replay League,” original [...]
Guest Predictions: Santosh Padhi
We caught up with Taproot India Chairman and Chief Creative Officer Santosh Padhi at the New York Festivals last month. Padhi, who you might know from this 2010 Lion-winning print campaign, talked to us about India’s chances this year, the WWF “Save as WWF” effort and what he appreciates most about Cannes. Share this:
Juror Profile: Chacho Puebla
Leo Burnett Iberia Chief Creative Officer Chacho Puebla will make his debut as a Cannes Lions judge this year by serving as a member of the Press jury. Puebla’s won Lions in just about every category at Cannes, including PR, Design, Media, Direct and Outdoor. Among his most lauded work are efforts for Diageo Pampero [...]
Juror Profile: Justin Tindall
Leo Burnett London Executive Creative Director Justin Tindall joined the agency last November after stints at The Red Brick Road and DDB, where he earned accolades for work on clients like Volkswagen, Harvey Nichols and Lurpak. This year Tindall will be serving on the Cannes Lions Film jury. You can’t get on a Cannes jury [...]
Guest Predictions: Keith Reinhard
DDB Worldwide Chairman Emeritus Keith Reinhard talked to us about a few of his favorite potential Lions from the past year, including Volkswagen’s “Speed Camera Lottery” and DDB Los Angeles’ short film, “The Majestic Plastic Bag.” Share this: