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Cannes Predictions Picks Seven Grand Prix
If you tuned in to the 2011 Cannes Predictions Reel, you got a pretty good preview as to what we saw last week in the south of France. Work from this year’s collection went on to collect 104 Lions, including a staggering seven Grand Prix. Considering there were more than 28 thousand entries this year, [...]
Guest Predictions: Molly Garris on Mobile
There are a number of mobile-based efforts that stand a shot at bagging a Lion next week in Cannes. We asked our resident expert, Molly Garris, for her take on a few that have already picked up honors elsewhere. iButterfly – Coupon Entertainment [Japan] Normally, I’m not the biggest fan of Augmented Reality since it [...]
Guest Predictions: Rob Rasmussen
We caught up with Tribal DDB U.S. Chief Creative Officer Rob Rasmussen at the New York Festivals last month. Rob talked about a couple of his top Lion contenders and how the best ideas are continuing to stretch the boundaries of traditional media channels. Share this:
Guest Predictions: Gabe McDonough
We asked Leo Burnett Chicago Music Director Gabe McDonough to comment on a few of candidates for Best use of Music Lion. None of us are sure if any of these will garner a trophy next week, but — per usual — Gabe was able to offer some of his signature insight and wit as [...]
Guest Predictions: Hugo Rodrigues
We spoke with the delightful Hugo Rodrigues, Publicis Brazil Chief Creative Officer/Chief Operating Officer, who gave us the secret to winning at Cannes: Talent, hard work and luck. Share this:
Guest Predictions: CP+B’s Rob Reilly
We had a chance to catch up with Crispin Porter + Bogusky Worldwide Chief Creative Officer (and all-around nice guy) Rob Reilly at the New York Festivals last month. If you’re not familiar with Reilly by now, well, you probably haven’t been paying much attention to Cannes. He’s been involved with some of the most [...]
Readers’ Contenders: Granata Pet & AIDES
Two contenders for consideration today that were posted to the comments board. The first, from reader Dan Master, employs a clever use of Foursquare for Granata Pet. Granata Pet’s “Snack Check,” from German agency Agenta, employs classical conditioning to turn the tables on the traditional dog-owner relationship. Next up, another cheeky spot for AIDES that [...]
Contender: BGH ‘Big Noses”
There are a number of strong Argentinian Lion contenders this year, but one effort that’s received praise from just about all of our regional experts is this integrated campaign BGH Air Conditioners from Del Campo Nazca Saatchi & Saatchi. It’s a clever promotion that, well, we just haven’t seen anywhere else! Have a look for [...]
Cannes Predictions 2011: Official Selections
Here they are, the official picks that comprise our 2011 Cannes Predictions Reel. For the 24th year, we’ve scoured the shows, consulted with experts and narrowed the field to an elite group of 40 Lion contenders. This year’s collection includes work from 14 countries, spread across multiple channels and product categories. Check out each contender [...]
Guest Predictions: Judy John
Leo Burnett Toronto CEO/CCO Judy John talks about her recent experience judging at D&AD, what we might see from Canada at Cannes and why award shows matter. LB/Toronto has a couple contenders of their own this year, with the James Ready Beer “Cap Recall” effort and the ADDC “Hate/Love” film. Both are embedded below. Share [...]