If you tuned in to the 2011 Cannes Predictions Reel, you got a pretty good preview as to what we saw last week in the south of France. Work from this year’s collection went on to collect 104 Lions, including a staggering seven Grand Prix. Considering there were more than 28 thousand entries this year, I’d say that’s not bad.
Who else got it right? Our guest predictors, of course:
- Tribal DDB’s Rob Rasmussen was right that Nike’s “Write the Future” would win across channels. It certainly did, picking up Lions in Titanium, Cyber, Film and Film Craft.
- Leo Burnett New York’s Jay Benjamin predicted we’d all “hear a lot about” Innovative Thunder’s “Pay With a Tweet.” Indeed we did. It scooped a Cyber Grand Prix.
- CP+B’s Rob Reilly called the Bing/Jay-Z “Decoded” project “one of the smartest ideas he’s seen in some time.” The jury agreed, as the effort win on to bag the Integrated Grand Prix.
- Fernando Bellotti, our own expert in Argentina, correctly tapped two from the country: both the BGH “Big Nose” campaign and Car One’s “Love Story.”
- Taproot India’s Santosh Padhi told us he wished he’d done the WWF “Save as WWF” campaign, which earned two Gold, a Silver and two Bronze Lions last week.
- “Mind blowing” was the term that AKQA’s Rei Inamoto used to describe the Target “Spectacular,” last month. Juries would go on to bestow a Gold, Silver and Bronze Lion on the work.
- Ogilvy & Mather’s Tham Khai Meng forecast Lions for IBM’s “Watson.” He was correct. The campaign took a Gold and Silver in the week’s first ceremony.
