Perennial Lion-winner Uniqlo produced yet another Cyber piece this year likely to win accolades at Cannes. Uniqlo is a Japanese fashion store and clothing line that has built its business by commissioning some of the most forward-looking and groundbreaking digital work produced you’ll find. Here is the brand’s latest endeavor, which has earned awards everywhere and builds interest around a store-opening by creating the world’s first virtual line. There’s a much more compelling case study for this work available at the Clio Awards showcase, and this YouTube clip doesn’t really showcase the idea to its full potential. From Dentsu, Inc.
This is a new benchmark for cyber work and follows in the footsteps of brilliant earlier Lion-winners for Uniqlo over the years. Below is last year’s Gold-Lion winning “Calendar” execution, featuring tilt-shift photography, and below that, the Titanium-winning “Uniqlock” work. Both campaigns were created by Japanese agency Projector.
