Monthly Archives: June, 2011
Cannes Predictions Picks Seven Grand Prix
If you tuned in to the 2011 Cannes Predictions Reel, you got a pretty good preview as to what we saw last week in the south of France. Work from this year’s collection went on to collect 104 Lions, including a staggering seven Grand Prix. Considering there were more than 28 thousand entries this year, [...]
Guest Predictions: Molly Garris on Mobile
There are a number of mobile-based efforts that stand a shot at bagging a Lion next week in Cannes. We asked our resident expert, Molly Garris, for her take on a few that have already picked up honors elsewhere. iButterfly – Coupon Entertainment [Japan] Normally, I’m not the biggest fan of Augmented Reality since it [...]
Guest Predictions: Rob Rasmussen
We caught up with Tribal DDB U.S. Chief Creative Officer Rob Rasmussen at the New York Festivals last month. Rob talked about a couple of his top Lion contenders and how the best ideas are continuing to stretch the boundaries of traditional media channels. Share this:
Film Contender: A Lucky Dog & Lotto Loyalty
“Lucky Dog” from DDB/Auckland features one of the most lovable canines in memory. The film itself runs close to two minutes long, an eternity for a TV spot, but it stays riveting and features stunning cinematography as well as an evocative soundtrack. The shaggy, dirty dog is hard not to root for as well. This [...]
Guest Predictions: Gabe McDonough
We asked Leo Burnett Chicago Music Director Gabe McDonough to comment on a few of candidates for Best use of Music Lion. None of us are sure if any of these will garner a trophy next week, but — per usual — Gabe was able to offer some of his signature insight and wit as [...]
Guest Predictions: Hugo Rodrigues
We spoke with the delightful Hugo Rodrigues, Publicis Brazil Chief Creative Officer/Chief Operating Officer, who gave us the secret to winning at Cannes: Talent, hard work and luck. Share this:
Nike “The Film Room”
The NBA Finals recently concluded, bringing this year’s exciting and eventful professional basketball season to a highly-watched climax. We were delighted to feature a Nike Basketball campaign on the 2011 Cannes Predictions reel that demonstrates how brands are finding new ways to speak to very specific audiences. R/GA New York created this brilliant and innovative [...]
Uniqlo’s “Lucky Line”
Perennial Lion-winner Uniqlo produced yet another Cyber piece this year likely to win accolades at Cannes. Uniqlo is a Japanese fashion store and clothing line that has built its business by commissioning some of the most forward-looking and groundbreaking digital work produced you’ll find. Here is the brand’s latest endeavor, which has earned awards everywhere [...]
Guest Predictions: CP+B’s Rob Reilly
We had a chance to catch up with Crispin Porter + Bogusky Worldwide Chief Creative Officer (and all-around nice guy) Rob Reilly at the New York Festivals last month. If you’re not familiar with Reilly by now, well, you probably haven’t been paying much attention to Cannes. He’s been involved with some of the most [...]
Canal+ “Tick”
This spot for Canal+ is a contender for a Film Lion in Sound Design. Watch it and then watch it again with headphones or earbuds and marvel at the way the narrative unfolds. “Tick” may not have generated the widespread acclaim like last year’s “Wardrobe,” which earned BETC EURO RSCG a Gold Film Lion, but [...]