Monthly Archives: May, 2011
Guest Predictions: Santosh Padhi
We caught up with Taproot India Chairman and Chief Creative Officer Santosh Padhi at the New York Festivals last month. Padhi, who you might know from this 2010 Lion-winning print campaign, talked to us about India’s chances this year, the WWF “Save as WWF” effort and what he appreciates most about Cannes. Share this:
A Hunter Shoots A Bear
Agencies and programmers are finding increasingly sophisticated ways to utilize the YouTube platform, ranging from serialized “choose your own ending” stories to executions like the “Warioland Shake It” Cyber Lion-winner. This year there’s a Cannes contender hosted on YouTube that combines a variety of tricks with aspects of Burger King’s groundbreaking “Subservient Chicken” campaign. The [...]
Volkswagen “The Force”
Released online in the run-up to Super Bowl XLV, this spot for Volkswagen generated millions of hits on YouTube before it even aired on television. The clip currently boasts more than 39 million YouTube views, and was easily among the most popular spots of the game. Created by Deutsch LA, we tip our hats to [...]
Juror Profile: Chacho Puebla
Leo Burnett Iberia Chief Creative Officer Chacho Puebla will make his debut as a Cannes Lions judge this year by serving as a member of the Press jury. Puebla’s won Lions in just about every category at Cannes, including PR, Design, Media, Direct and Outdoor. Among his most lauded work are efforts for Diageo Pampero [...]
Juror Profile: Justin Tindall
Leo Burnett London Executive Creative Director Justin Tindall joined the agency last November after stints at The Red Brick Road and DDB, where he earned accolades for work on clients like Volkswagen, Harvey Nichols and Lurpak. This year Tindall will be serving on the Cannes Lions Film jury. You can’t get on a Cannes jury [...]
Guest Predictions: Keith Reinhard
DDB Worldwide Chairman Emeritus Keith Reinhard talked to us about a few of his favorite potential Lions from the past year, including Volkswagen’s “Speed Camera Lottery” and DDB Los Angeles’ short film, “The Majestic Plastic Bag.” Share this:
Contender: Carlton Draught “Slow Mo”
We’re big fans of Aussie beer ads. Each year when we canvass the work from Australia and New Zealand we find at least one gem from Down Under that’s worth watching over and over and over again. One of this year’s contenders is a spot called “Slow Mo” for Carlton Draught, created by Clemenger BBDO [...]
Bolthouse Farms “Baby Carrots”
Crispin Porter + Bogusky have produced quite a re-branding effort for Bolthouse Farms’ “Baby Carrots.” With the approval of Jeff Dunn, the CEO of Bolthouse Farms, the CPB Group have effectively launched the first campaign to brand a vegetable as “extreme,” using a variety of traditional junk food marketing techniques to position baby carrots as [...]
Guest Predictions: Fernando Bellotti
Leo Burnett Buenos Aires Managing Director Fernando Bellotti talks about the state of the industry in Argentina, contenders from South America and what makes a Cannes Lion special. Fernando’s picks include Santo’s latest for Diesel, Del Campo Saatchi’s BGH “Big Nose” campaign and LB’s own new Car One work. Share this:
T-Mobile: Masters of the Flash Mob
Two years ago. Saatchi & Saatchi London picked up a sizable cache of Lions for a T-Mobile film called “Dance.” The spot featured surprised travelers in a Liverpool train station observing and recording a choreographed performance that seemed to spontaneously unfold before them during rush hour. The piece brought to life the brand’s “Life is [...]