The Leo Burnett Blog

Presented by Leo Burnett Worldwide

April 15, 2011

…And We’re Back!

Published by Drew Wehrle

Hard to believe that it’s already been a year, but we’re once again just a couple months away from advertising’s biggest event.  And we’re back to help make sense of what to expect this June in the south of France.

We’re celebrating our 24th year of Cannes Predictions, and have quite a collection of content to share in the weeks leading up to the festival, including showcases of the promising work across all categories, interviews with creative leaders around the world, contributions from special guests and much, much more.

As far as a recap, well, our prognostication was pretty solid last year: The 40 campaigns we selected for the 2010 Cannes Predictions reel went on to win a staggering 90 Lions.  That collection included 11 of the 15 Grand Prix, one Titanium, 32 Gold, 29 Silver and 27 Bronze.  All but two entries were shortlisted.

Just to jog your memory, here’s a quick look back at winners from last summer:

Nike Livestrong Chalkbot: Integrated Grand Prix, Cyber Grand Prix

Canon “Photochains”: Media Grand Prix

Volkswagen “The Fun Theory”: Cyber Grand Prix

Old Spice “The Man Your Man Could Smell Like”: Film Grand Prix

Best Buy “Twelpforce”: Titanium Grand Prix

Gatorade “Replay”: Promo & Activation Grand Prix, PR Grand Prix

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