Wieden + Kennedy’s latest spots for Old Spice are front-runners for Film Lions. “The Man Your Man Could Smell Like” is a triumph in many respects, in that the fantastic script is brought to life through masterful direction, amazing set design, and a compelling performance by the actor. This was all shot in one take! Ladies, this one’s for you…
The second spot in the campaign, “Different Scents for Different Gents,” might also pick up a Lion.
Just for reference, here are links to two recent Lion winners for Old Spice, “Hungry Like the Bruce” (Silver Film Lion 2008), and “Swaggerize Me” (Silver Cyber Lion in 2009). W+K has done some great work for this client.
