BBDO‘s latest campaign for HBO is groundbreaking and quite innovative. In 2008, HBO was awarded two Grand Prix at Cannes, in Outdoor & Promo, for their outstanding “Voyeur” work. This follow-up work has similar ambition, and will likely win in multiple categories next week. Have a look at the case – it’s a brilliant way to convey how stories look different from different perspectives, and the actual outdoor installation generated enormous interest and publicity. HBO continues to find new ways to demonstrate how, in their words, “there are stories and there are HBO stories.”
- ContentChemics: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
- mhazan: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
- JWTWWCC: RT @Cannes_Lions: Jeff Benjamin on what it feels like to be on stage at #CannesLions in our Great Stories Start in Cannes series @cpbjeff http://t.co/sX23s44h »
- sarskie: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
- Kopec: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
- _benroberts: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
- ADS_GRAY: Unbelievable line up @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years http://t.co/JmbaZ9qI »
- FD2DFASHION: RT @rachel_arthur: Fashion brands: you should definitely be thinking about entering the new branded content category at #canneslions http://t.co/K8aoo8Pz »
- cookiehero9: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
- neverendinstory: RT @rachel_arthur: Fashion brands: you should definitely be thinking about entering the new branded content category at #canneslions http://t.co/K8aoo8Pz »
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News Feed
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- 02.06.12 - Cannes Lions jury news - Screen Africa … Read more »
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