This stunt from JWT/Milano is poised to pick up multiple Lions across a range of categories. Winner of this year’s Grand Clio for Innovative Media, this experiential campaign is targeted perfectly, executed brilliantly and generated tons of earned media. This work positions Heineken as a man’s partner in truly savoring the experience of watching football, and has been called the best beer marketing of the year, worldwide. Comments?
- ContentChemics: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
- mhazan: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
- JWTWWCC: RT @Cannes_Lions: Jeff Benjamin on what it feels like to be on stage at #CannesLions in our Great Stories Start in Cannes series @cpbjeff http://t.co/sX23s44h »
- sarskie: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
- Kopec: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
- _benroberts: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
- ADS_GRAY: Unbelievable line up @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years http://t.co/JmbaZ9qI »
- FD2DFASHION: RT @rachel_arthur: Fashion brands: you should definitely be thinking about entering the new branded content category at #canneslions http://t.co/K8aoo8Pz »
- cookiehero9: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
- neverendinstory: RT @rachel_arthur: Fashion brands: you should definitely be thinking about entering the new branded content category at #canneslions http://t.co/K8aoo8Pz »
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