Axe – The Power of a Scent » Cannes Predictions 2011 - Presented by Leo Burnett Worldwide

June 17, 2010

Axe – The Power of a Scent

Published by Fuad Ahmad

No annual round-up of Cannes contenders would be complete without an entry from Unilever for their Axe or Lynx body sprays. The following film, entitled “Destiny”, was produced by Ponce / Buenos Aires, and is the latest potential Lion-winning spot for Axe. Ponce has produced really great work done for this brand, evidenced by the historical examples below.

Axe Dark Temptation “Chocolate Man” – Gold Film Lion – 2008

Axe 3 – Mixable Fragrances, Titanium & Integrated Grand Prix 2007, Ponce / Buenos Aires

Axe “Metamorphosis” – Film Gold Lion 2002

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TAGS: Axe, Destiny, Lynx, Ponce Buenos Aires, Power of Scent, Unilever
POSTED IN: Uncategorized

ContentChemics: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
mhazan: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
JWTWWCC: RT @Cannes_Lions: Jeff Benjamin on what it feels like to be on stage at #CannesLions in our Great Stories Start in Cannes series @cpbjeff http://t.co/sX23s44h »
sarskie: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
Kopec: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
_benroberts: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
ADS_GRAY: Unbelievable line up @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years http://t.co/JmbaZ9qI »
FD2DFASHION: RT @rachel_arthur: Fashion brands: you should definitely be thinking about entering the new branded content category at #canneslions http://t.co/K8aoo8Pz »
cookiehero9: RT @Cannes_Lions: Dan Wieden is speaking at #CannesLions for the first time in many years. He's on stage with @BBHegarty http://t.co/zJJaWOAg @WiedenKennedy »
neverendinstory: RT @rachel_arthur: Fashion brands: you should definitely be thinking about entering the new branded content category at #canneslions http://t.co/K8aoo8Pz »
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Axe – The Power of a Scent

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