I’ve heard several women express dismay at this “Teletransporter” piece produced for the Argentinian beer brand Andes. This campaign, created by Del Campo Nazca Saatchi & Saatchi/Buenos Aires, has picked up multiple awards at regional and international shows, and is a good bet to pick up a Lion as an point-of-sale piece at Cannes. There probably is something fundamentally dishonest about lying to your girl to go drink beer with your mates, but you have to admire how brilliantly targeted this is. Comments?
Just for good measure, here’s another spot from Del Campo Nazca Saatchi & Saatchi that our friends in Latin America thought might win a Lion. It’s got lovely sound design, and is definitely well-crafted, but we’ve seen this strategy before…
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