AIDES, the French association against AIDS and viral Hepatitis, has won a number of Cannes Lions in the film category in recent years. They’ve continually found unique ways to employ animation to convey the idea that condoms are an essential part of a safe, protected life, even while pursuing love in all its forms. This year, TBWA/Paris has released yet another animated film that could be a contender for a film lion. Millions of people have watched this on YouTube, and while some say it doesn’t hold a candle to previous Lion-winners for this organization, it’s hard to argue with the glee with which people have passed this on to their friends. Have a look… Thoughts?
Here are two of the previous Lion-winners for AIDES:
AIDES “Vibrators” – Cannes Gold Lion, 2005 – TBWA/Paris
AIDES “Sugar Baby Love” – Cannes Silver Lion, 2006 – TBWA/Paris
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