Monthly Archives: June, 2010
Guest Post: Contagious Magazine’s Emily Hare on Nike Livestrong “Chalkbot”
Emily Hare from Contagious Magazine writes about one of her favorite potential Lions… Nike’s inspiring “Chalkbot” effort. Nike’s Chalkbot – part of the brand’s Livestrong campaign – makes the Wieden+Kennedy effort a serious Cannes contender. The Chalkbot brings the real world and the internet together in a wonderful, lo-fi way, expanding on the Tour de France tradition of chalking messges of encouragement [...]
The Man Your Man Could Smell Like
Wieden + Kennedy’s latest spots for Old Spice are front-runners for Film Lions. “The Man Your Man Could Smell Like” is a triumph in many respects, in that the fantastic script is brought to life through masterful direction, amazing set design, and a compelling performance by the actor. This was all shot in one take! [...]
Guest Post: Creative Review’s Eliza Williams
Creative Review‘s Eliza Williams was kind enough to offer her thoughts on potential Lion-winners. Eliza is senior writer at Creative Review magazine. Her first book, This is Advertising, was published by Laurence King earlier this year. It’s been a tough year for advertising, so it is reassuring to see that there is still plenty of [...]
It’s More Than You Imagined
BBDO‘s latest campaign for HBO is groundbreaking and quite innovative. In 2008, HBO was awarded two Grand Prix at Cannes, in Outdoor & Promo, for their outstanding “Voyeur” work. This follow-up work has similar ambition, and will likely win in multiple categories next week. Have a look at the case – it’s a brilliant way [...]
Choose A Different Ending
This campaign for the UK’s Metropolitan Police uses YouTube in an absolutely brilliant way. Tasked with preventing knife crime, this work was designed to show how the decision to carry a knife leads to unforeseen consequences. The campaign tells the story of a young man who is faced with choices over the course of his [...]
Guest Post: shots Editor Danny Edwards
We’re pleased to feature a few selected guests to contribute thoughts on Cannes 2010. Danny Edwards, editor of Shots, gives us his take on the year that was, and what to expect in the south of France next week. The world is a big place and to make sweeping generalisations about anything is often a [...]
Twelpforce – Best Buy Shows Brands How to Use Twitter
We haven’t spent a lot of time these past few weeks writing about Cannes contenders from Crispin Porter + Bogusky. CP+B have built a reputation over the last decade as perennial winners of Cyber Lions, and this year, they’ve got a couple strong pieces likely to win recognition. Their “Twelpforce” effort for Best Buy is [...]
Heineken fools football fans
This stunt from JWT/Milano is poised to pick up multiple Lions across a range of categories. Winner of this year’s Grand Clio for Innovative Media, this experiential campaign is targeted perfectly, executed brilliantly and generated tons of earned media. This work positions Heineken as a man’s partner in truly savoring the experience of watching football, [...]
Egyptian Films – the Mother of All Films
There’s not a single agency in Egypt that has ever won a Cannes Lion. Taking a larger perspective, there’s not a single agency in the Middle East that has won a Film Lion. The region produces outstanding work, and in recent years offices from Dubai, Beirut, Doha, and Tel Aviv have picked up Lions in [...]
Recipease – Jamie Oliver’s Food Revolution
English chef Jamie Oliver is building an impressive media empire. Aside from producing multiple TV shows about food and people’s eating habits, he’s clearly quite savvy at marketing himself and his approach to the culinary arts. This year, D&AD awarded a rare pencil for mobile marketing to Oliver’s 20-Minute Meals mobile application, produced by Zolmo [...]