George Patterson Y&R was tasked with raising awareness of the Australian Football League’s Final Series. They created a series of custom posters based on the “game signature” of the players’ movements throughout each game. This work won at the Andy Awards, and has received recognition from D&AD and the One Show.
May 18, 2012
Whistler Film Festival “Princess”
Dare Vancouver was included in the D&AD book for this film promoting the Whistler Film Festival. It seems like every year a Canadian agency does some great work for a local film festival. A few years ago we featured the work below for the Vancouver International Film Festival, which went on to win at Cannes. The “Princess” film above isn’t quite as memorable and concise as the campaign below, but we haven’t seen a lot this year in the film festival category… A contender? Or just a gag? Incidentally, the language in the above spot is NSFW.
May 17, 2012
Twining’s Tea “Sea”
This Film Craft contender comes from the UK, courtesy of AMV BBDO / London. The animation of this film is distinct and has been lauded by motion graphics professionals worldwide, with the look of this spot having been created through the use of multiple programs including Photoshop, AfterEffects, Flame, TVPaint, and Topaz Labs Simplify Filters. Is it worthy of a Film Craft Lion for animation?
May 16, 2012
Avios “Fly”
Avios is an air-travel reward program in the UK that has built a brand campaign around the line “anything can fly.” To promote this idea, that you can gain reward points for any purchase, the brand created the spot below, which has won multiple craft awards at festivals worldwide. It’s a dramatic visualization of the idea that you can gain airmiles from anything. This was done by 101 / London, and features a music track called “underwaters (one for keni)” by UK electronica artist Leila.
May 16, 2012
Pinacoteca Museum “Curiosism”
Here’s one for the cat lovers… Sao Paulo’s prestigious Pinacoteca Art Museum released this quirky spot last summer, created by F/Nazca Saatchi & Saatchi/Sao Paulo. This film has picked up a slew of awards this year, and will likely get the attention of the jury at Cannes. Any thoughts on the merits of this piece? Who wouldn’t love to have an art museum as a client?
May 15, 2012
Sunshine Sakae “Taxi”
This spot from ADK Inc out of Tokyo picked up a Gold Lotus at AdFest2012, and a Silver Clio last week. While it may be an unlikely lion winner, you never really can tell how far humor can take a spot.
May 15, 2012
State Farm’s “9/11 Tribute – Thanks”
This Bronze Clio winner is a contender for “Best Use of Licensed Music.” Created by DDB/Chicago for State Farm Insurance, this tribute film ran during the 10th anniversary of September 11th, 2001. Created in conjunction with noted NY filmmaker Spike Lee, this spot generated a lot of press and publicity for State Farm. It’s hard to argue with a children’s choir…
May 15, 2012
NZTA “Ghost Chips”
This campaign from Clemenger BBDO in Wellington won a Yellow Pencil at D&AD for Integrated and Earned Media. Cannes has seen its share of brilliant and effective road safety campaigns over the years, and there’s no guarantee that the popularity of this work in New Zealand will garner it awards at Cannes. But it’s still a contender…
May 15, 2012
Martini “Luck is an Attitude”
This spot for Martini from French agency Fred & Farid has won a number of awards this year in craft categories. The split-screen technique is eye-catching and the editing here makes for a memorable narrative.
May 14, 2012
MNet “Birth”
This Silver Clio winner from South Africa points out that there is a time and place for comedy. Created by Ogilvy / South Africa, this quirky spot is up against some strong contenders from the BBC and other channels in its category.